Telling your destination’s story.

SPECIALIZED SOCIAL MEDIA SERVING DESTINATION MARKETING ORGANIZATIONS.

Southern Bloom Social by Hannah Gils sparks local and visitor interest in experiencing southeastern destinations via creative, colorful, and relevant social content.

INSPIRING + FUN + INNOVATIVE + SOPHISTICATED

INSPIRING + FUN + INNOVATIVE + SOPHISTICATED

Spot-on social media transforms the perception of southeastern destinations.

Southern Bloom Social by Hannah Gils Logo

What other marketers just like you are saying:

  • “Hannah has gone above and beyond to exceed our expectations. Not only does she understand social media, but she is passionate about telling the stories of our communities and invests the time to learn them. She is easy to collaborate with, is detailed and organized, and is always making recommendations for us to consider. I could not be more pleased and hope that our partnership will continue for years to come!”

    Kelsey Rush — President & CEO, Visit Tuscaloosa

  • “Whatever Hannah does for us is smart, fresh, creative, well thought out, and consistently communicates a message that’s uniquely Downtown Knoxville. She delivers on-time and on-budget, her follow up and follow through are impeccable, and she consistently brings more to the table than expected.”

    — Robin Thomas, Marketing Director Downtown Knoxville

  • “Hannah possesses the perfect balance of technical know-how and creativity. She’s a skillful collaborator and problem-solver with 100% dependability and zero ego. She puts in the time needed to make every project the best it can be.”

    Beth Kurtz — University of Tennessee, Communications & Marketing

  • "Hannah is a joy to work with; she is strategic, insightful, and incredibly responsive. I never feel we are out of touch, even when she traveled internationally. I especially appreciate her creativity.”

    Susan Packard — CO-Founder of HGTV & Author, Fully Human

Southern Bloom Social delivers creative content, authentic engagement, reliable growth, and hours back in your day via specialized destination marketing social media services.

Everything you can confidently cross off your list:

  • Performing detailed social media platform analysis and expert market research to synthesize an effective and actionable plan.

    CONNECTION + INSPIRATION

  • Implementing strategy, planning weekly posts, engaging authentically with audience.

    EXCELLENCE + CREDIBILITY

  • Producing high-quality Instagram reels, scroll-stopping posts, engagement-driving stories, informative destination guides, and more.

    CREATIVITY + INNOVATION

Downtown Knoxville

Facebook followers grew 8% in 2021.

Doubled Instagram Followers in 3 Years (15k to 30k).

Co-founded and launched "Insider's Guide".

  • Followers up 15% so far in 2022 (Oct 2022).

    1.5 million impressions in last 90 days (2022 Q3).

    Accounts reached up 206% in last 90 days (2022 Q3)

  • Launched TikTok in 2022.

  • Followers up 16% so far in 2022 (Oct 2022).

Visit Tuscaloosa

First Instagram reel in Collaboration gained 445% more views and engagement over their previous reels average.

Fun Facts: After one month, over 1 million impressions across all channels. Retweeted by Thomas Rhett. Story shared by Sela Ward.

  • Since managing, Profile Visits up 121%.

    New followers up 57.7%.

    First 30 days, Accounts Reached up 195% & Accounts Engaged up 159%.

  • Since managing, Page Reach up 298%.

    Page Visits up 216%.

    New Likes up 294%.

"I love this page! Tuscaloosa deserves to be shown off, and I'm glad someone is finally doing it! & doing it so well!"

— Cailyn, @visittuscaloosa follower

DIY Network

Managed social platforms with 2.3M+ total followers. Assisted in the transition to Magnolia Network.

  • Instagram gained 6.7% new followers with engagement up 45% and videos views up 51%.

  • Facebook’s engagement rose 75%.

Writing Portfolio

About the Founder.

Inspired by loves for travel and sports, today, Hannah Gils brings ‘Erin Andrews’ energy to destination marketing social media strategy and implementation. Hannah’s career background includes publicly broadcasted sports reporting, as well as show production for brands such as HGTV, Travel Channel, DIY Network, and others. 

Hannah pursues well-roundedness in business with a propensity for personal growth through learning and adaptation to fast-paced change. To produce the type of destination platform growth that effectively transforms the day-to-day experience of DMO marketers is truly her favorite thing.

When not on location, you’ll find Hannah at home in Birmingham, Alabama, with her husband, Ezequiel and pup, Decaf.

See a partnership blooming? Let's connect.

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