Telling your destination’s story.

SPECIALIZED SOCIAL MEDIA SERVING DESTINATION MARKETING ORGANIZATIONS.

Southern Bloom Social by Hannah Gils sparks local and visitor interest in experiencing southeastern destinations via creative, colorful, and relevant social content.

INSPIRING + FUN + INNOVATIVE + SOPHISTICATED

INSPIRING + FUN + INNOVATIVE + SOPHISTICATED

Spot-on social media transforms the perception of southeastern destinations.

Southern Bloom Social by Hannah Gils Logo

What other marketers just like you are saying:

  • “Hannah has gone above and beyond to exceed our expectations. Not only does she understand social media, but she is passionate about telling the stories of our communities and invests the time to learn them. She is easy to collaborate with, is detailed and organized, and is always making recommendations for us to consider. I could not be more pleased and hope that our partnership will continue for years to come!”

    Kelsey Rush — President & CEO, Visit Tuscaloosa

  • “Whatever Hannah does for us is smart, fresh, creative, well thought out, and consistently communicates a message that’s uniquely Downtown Knoxville. She delivers on-time and on-budget, her follow up and follow through are impeccable, and she consistently brings more to the table than expected.”

    — Robin Thomas, Marketing Director Downtown Knoxville

  • “Hannah possesses the perfect balance of technical know-how and creativity. She’s a skillful collaborator and problem-solver with 100% dependability and zero ego. She puts in the time needed to make every project the best it can be.”

    Beth Kurtz — University of Tennessee, Communications & Marketing

  • "Hannah is a joy to work with; she is strategic, insightful, and incredibly responsive. I never feel we are out of touch, even when she traveled internationally. I especially appreciate her creativity.”

    Susan Packard — CO-Founder of HGTV & Author, Fully Human

Southern Bloom Social delivers creative content, authentic engagement, reliable growth, and hours back in your day via specialized destination marketing social media services.

Everything you can confidently cross off your list:

  • Performing detailed social media platform analysis and expert market research to synthesize an effective and actionable plan.

    CONNECTION + INSPIRATION

  • Implementing strategy, planning weekly posts, engaging authentically with audience.

    EXCELLENCE + CREDIBILITY

  • Producing high-quality Instagram reels, scroll-stopping posts, engagement-driving stories, informative destination guides, and more.

    CREATIVITY + INNOVATION

Visit Knoxville

In first 12 months of partnership, Instagram boasted 32.7% follower increase.

A Southern Bloom Social reel for Visit Knoxville was featured on the news for positive impacts to destination.

Had one reel reach over 1 million views!

  • In first month of partnership in 2024, Accounts Engaged up 6,040%, Accounts Reached up 1,072%, and Reels Views: 924,000.

  • In first month of partnership, Engagements up 1,875%, Post Link Clicks up 75%, Net Follower Growth up 4,770.6%, and Organic Impressions up 646.3%.

"Y’all are absolutely crushin’ it on social this year! Please give your social team a well-deserved raise."

— Adam, @visitknoxville follower

Visit Tuscaloosa

First Instagram reel with Visit Tuscaloosa gained 445% more views and engagement than previous average.

In 2024, 14.5 million Reels views across channels.

Celebrities like Thomas Rhett, Sela Ward, and many athletes have engaged with accounts.

That’s the Southern Bloom Social impact

  • In 2024, 39.5% growth in followers, and 8.3 million organic impressions.

  • In 2024, followers up 61.3% and 11.9 million impressions.

"I love this page! Tuscaloosa deserves to be shown off, and I'm glad someone is finally doing it! And doing it so well!"

— Cailyn, @visittuscaloosa follower

Cocktail Collection Tuscaloosa Alabama Social Media

Downtown Knoxville

Elevated Instagram Followers from 15k to 80k.

Elevated Facebook Followers to 93k.

Co-founded and launched "Insider's Guide".

  • In first 7 months of 2025, Instagram Reels boasted 4.4 million views, with growth rate up 286.6%.

  • In first 7 months of 2025, gained 7.3 million post views.

DIY Network

Managed social platforms with 2.3M+ total followers. Assisted in the transition to Magnolia Network.

  • Instagram gained 6.7% new followers with engagement up 45% and videos views up 51%.

  • Facebook’s engagement rose 75%.

Writing Portfolio

About the Founder.

Inspired by loves for travel and sports, today, Hannah Gils brings ‘Erin Andrews’ energy to destination marketing social media strategy and implementation. Hannah’s career background includes publicly broadcasted sports reporting, as well as show production for brands such as HGTV, Travel Channel, DIY Network, and others. 

Hannah pursues well-roundedness in business with a propensity for personal growth through learning and adaptation to fast-paced change. To produce the type of destination platform growth that effectively transforms the day-to-day experience of DMO marketers is truly her favorite thing.

When not on location, you’ll find Hannah at home in Tuscaloosa, Alabama, with her husband, Ezequiel and pups, Decaf and Brew.

See a partnership blooming? Let's connect.

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